User onboarding has huge implications for software businesses, yet few companies really invest in it. We've distilled everything there is to know about it in bite-sized pieces.
Less than 1%
The average trial-to-customer conversion rate.
Less than 1%
That means 99 in 100 leads won’t actually become customers. Great companies like Twitter (0.69%), Facebook (0.89%) and LinkedIn (2.27%) aren’t immune either.
One Night Stands
40-60% of users never log in a second time.
One Night Stands
Job Change Risk
We prefer software we've used in the past, rather than learning a new one.
Job Change Risk
When your customer changes jobs, your contract is in jeopardy.